Monday, September 15, 2008

National Life Insurance Month: Are You Covered?

Donnie Walhberg is spending some time away from his duties as frontman of the newly reunited New Kids on the Block to act as the spokesman for National Life Insurance Month. Wahlberg became aware of the importance of life insurance after he lost his sister, Debbie, when she was just 44. Debbie left behind a sixteen year old son and no life insurance. Wahlberg's nephew was lucky to have a family that was able to provide him with emotional and financial support following his mother's death. But many in a similar situation would face unwanted financial vulnerability at a time when economic stability is probably the last thing on their minds.

"She was a young woman with her whole life ahead of her, but like so many people, she didn't think about the 'what ifs,'" Wahlberg says in an interview with Unfortunately, many women choose not to address the "what ifs" in their financial planning. According to Life and Health Insurance Foundation for Education, only 59% of women have life insurance, compared to 64% of men. Women also tend to be under-insured when it comes to their life insurance: the Life and Health Insurance Marketing Research Association (LIMRA) says men carry an average death benefit of $143,100 while women carry an average death benefit of

Each wage earning spouse should buy enough life insurance in their working years to cover all of the couple’s joint debts, like mortgages and student loans, plus 20 percent. The extra 20 percent is a precaution in case there isn’t an opportunity for employment or benefits to begin after a partner’s death. Often, people will work with a reputable insurance agent to find homeowner’s insurance, life insurance and long-term care insurance. Talk to several agents before choosing one, and ask friends and family members for recommendations. Your state Insurance Commissioner will also have resources and a list of companies to contact. Check out the possibility of reduced rates for umbrella policies—such as policies that cover your home and car both.

Want to find out more about how to keep yourself covered? Check out WISER's Special Report: The WISER Woman's Guide to Insurance. For more information on National Life Insurance Month, visit the LIFE website.

Additional Resources: "All women-- especially mothers--need to have life insurance" by Susan Elliot, Denver Business Journal, "Donnie Wahlberg, industry to promote September as Life Insurance Awareness Month" from

1 comment:

Tamara said...

This is such a crutcial area that needs to be made aware every month. I have been in the Insurance Industry for 15 years and have seen Life Insurance literally save lifes. Life Insurance is not for those who die it is for those who are left behind. I had a stay at home mom who was 29 years old and her husband was laid off from his job for a few months. She called me and was going to cancell her Life policies but she had automatic withdraw and needed to sign a paper t the bank to cancell or stop the policy. I got a horrible call one morning not long after that and it was her husband telling me his wife had a headache went to the hospital and had died that night. At age 29!
Thank God she had not taken the time to load and unload her children ages 6 months and 2 yrs old, to the bank to sign the cancellation papers. I was able to write a check and give it to her husband so he could pay the funeral expenses and pay for daycare for the children when he did go back to work. He also set up a trust fund for their college educatio. Once again thank God she had LIFE Insurance!
Tamara Bartlett